Data Enrichment
Upgrade your business intelligence. We clean, standardize, and enrich your customer lists, product catalogs, and operational data to help you target better, ship faster, and hire smarter.
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Stop making decisions based on half the picture.
Fred Lundin CPA offers a comprehensive suite of Data Enrichment Services designed to turn your incomplete business records into powerful strategic assets. In the digital age, a list of names or product SKUs isn't enough.
If your CRM lacks job titles, your inventory list lacks weight and dimensions, or your job postings lack salary benchmarks, you are operating with a blindfold on. "Data Enrichment" is the process of appending missing information to your existing records, upgrading raw data into actionable intelligence.
We act as your data refiners. Whether you need to append demographic details to a prospect list for better marketing ROI, standardize e-commerce product attributes for accurate shipping calculations, or optimize job descriptions for search engines, we provide the technical expertise to clean and enhance your datasets.
We combine the precision of a CPA firm with advanced data processing tools to ensure your information is accurate, compliant, and ready to drive profit.
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Frequently Asked Questions (FAQ)
What exactly is "Data Enrichment"?
Data Enrichment (or appending) is the process of taking a partial record—like an email address or a product name—and matching it against external databases to "fill in the blanks." We can add missing phone numbers, company sizes, product weights, or industry codes to make your existing data more useful.
Why is a CPA firm doing data work?
Because bad data has a financial cost. If your product weights are wrong, you overpay for shipping. If your customer list is full of bad emails, you waste marketing budget. We view data accuracy as a critical component of financial health and operational efficiency.
What types of data can you enrich?
We specialize in three main areas:
Customer/Prospect Data: Adding demographics, firmographics, and contact info to CRMs.
Product Data: Standardizing SKUs, adding HS codes, and fixing attributes for e-commerce.
HR/Job Data: Adding salary benchmarks and schema markup to job postings.
Is my data secure?
Absolutely. Data privacy and security are core tenets of our CPA license. We use enterprise-grade encryption for all file transfers and processing. We strictly adhere to data governance protocols to ensure your proprietary information remains confidential.
How do we get started?
It starts with an audit. We review a sample of your current data (e.g., your HubSpot export or Shopify inventory file) to identify the gaps. Then, we propose a project to clean and enrich the list, delivering a standardized "Golden Record" back to you.
