Product Category Peer Analysis

Know your enemy. Outsmart the market.

Fred Lundin CPA offers specialized Product Category Peer/Competition Analysis Services for businesses that want to stop reacting to the market and start leading it. In a crowded marketplace, intuition isn't enough. You need hard data on what your competitors are doing, how they are pricing, and where they are winning (or losing). 

We provide deep-dive financial and operational benchmarking that reveals exactly how you stack up against the best in your industry.

We don't just look at websites; we analyze the numbers. We use industry databases and financial benchmarks to compare your Gross Margins, Customer Acquisition Costs (CAC), and Inventory Turnover rates against your direct peers. We also analyze competitor pricing strategies and product assortments to identify gaps in the market you can exploit. 

Whether you are launching a new product line or trying to regain market share, we give you the actionable intelligence needed to make smarter, more profitable strategic moves.

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Frequently Asked Questions (FAQ)

How do you get data on my competitors? 

We use a combination of public financial data, aggregated industry benchmarks (from sources like RMA or IBISWorld), and specialized market research tools. While we can't see a private competitor's bank account, we can access highly accurate data on "average" performance for businesses of your size and type in your specific sector.

Why is financial benchmarking important? 

It tells you where you are bleeding money. If the industry average for Rent is 5% of revenue and you are paying 10%, you know exactly where to focus your cost-cutting efforts. It provides a reality check on your performance that internal data alone cannot give.

Can you help me with pricing? 

Yes. Pricing is often the biggest lever for profit. We analyze competitor pricing structures to see if you are leaving money on the table or pricing yourself out of the market. We help you find the "sweet spot" that maximizes margin without sacrificing volume.

Is this only for big companies? 

No. Small businesses actually benefit the most because they often lack the resources for a dedicated strategy team. Knowing that your competitor's "Free Shipping" offer is likely eroding their margins can save you from making the same expensive mistake.